Engagement Marketing Manager

New York, NY

ABOUT RIGHTWAY

Rightway Healthcare was founded in early 2017 by a team of dedicated healthcare, business and technology leaders. Rightway is a technology platform that provides employees and their families with the support, information and advocacy they need to be better healthcare consumers. We combine a high-tech consumer portal with a high-touch dedicated concierge environment to provide consumers with the same level of support and guidance they would receive if they had a doctor in the family. We are focused on personalization, implementation, advocacy and results.

Rightway works with employers from 100 – 25,000 employees to provide an ecosystem of healthcare navigation for employees. We are committed to generating high member satisfaction scores, industry leading engagement and a quantifiable ROI for every employer. Our approach is rooted in analytics and guided by a bottom-up understanding of a population.

Rightway is privately financed, having raised over $30mm to date from investors such as Thrive Capital. It is headquartered out of New York City, with new offices in Hudson Yards.

RESPONSIBILITIES

  • Responsible for executing on engagement KPIs
  • Work with Customer Success team to onboard all new clients
  • Create and execute member-facing email campaigns
  • Conduct data-driven business analytics to develop strategy and optimize campaigns
  • Create original written content and member communications
  • Identify opportunities to drive product growth and user engagement, and develop data-driven recommendations for product team
  • Manage successful product launches by supporting the go-to-market strategy of new product segments and features, including positioning, messaging, and demos
  • Produce client marketing assets and collateral such as written case studies and video testimonials
  • Plan and execute on-site engagements at client sites

REQUIREMENTS

Need to Have

  • Bachelor’s degree
  • 2+ years work experience, with a preference for experience in Marketing or a customer-facing role

Must be able to work in NYC office

  • Experience working with marketing automation platforms, such as customer.io
  • Experience with analytical problem solving, quantitative analysis, and communicating findings to senior management
  • Expert written skills and ability to produce own content
  • Excellent organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for diverse audiences
  • Background in creating reports and presentations showing conversion results

Nice to Have

  • Proficient in basic HTML and CSS
  • Previous experience with healthcare or health tech
  • Background in direct marketing, with a deep knowledge of email marketing

Rightway Healthcare is proud to be an Equal Employment Opportunity employer. We consider applicants without regards to race, ethnicity, nationality, sex, age, religion, sexual orientation, gender identity, veteran status, marital status, physical or mental ability, or other protected classes under all local, state, and federal laws and ordinances.

© 2020 Rightway Healthcare.
employees
Download our free mobile app
Google Play
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App Store
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healthcare

Engagement Marketing Manager

New York, NY

ABOUT RIGHTWAY

Rightway Healthcare was founded in early 2017 by a team of dedicated healthcare, business and technology leaders. Rightway is a technology platform that provides employees and their families with the support, information and advocacy they need to be better healthcare consumers. We combine a high-tech consumer portal with a high-touch dedicated concierge environment to provide consumers with the same level of support and guidance they would receive if they had a doctor in the family. We are focused on personalization, implementation, advocacy and results.

Rightway works with employers from 100 – 25,000 employees to provide an ecosystem of healthcare navigation for employees. We are committed to generating high member satisfaction scores, industry leading engagement and a quantifiable ROI for every employer. Our approach is rooted in analytics and guided by a bottom-up understanding of a population.

Rightway is privately financed, having raised over $30mm to date from investors such as Thrive Capital. It is headquartered out of New York City, with new offices in Hudson Yards.

RESPONSIBILITIES

  • Responsible for executing on engagement KPIs
  • Work with Customer Success team to onboard all new clients
  • Create and execute member-facing email campaigns
  • Conduct data-driven business analytics to develop strategy and optimize campaigns
  • Create original written content and member communications
  • Identify opportunities to drive product growth and user engagement, and develop data-driven recommendations for product team
  • Manage successful product launches by supporting the go-to-market strategy of new product segments and features, including positioning, messaging, and demos
  • Produce client marketing assets and collateral such as written case studies and video testimonials
  • Plan and execute on-site engagements at client sites

REQUIREMENTS

Need to Have

  • Bachelor’s degree
  • 2+ years work experience, with a preference for experience in Marketing or a customer-facing role

Must be able to work in NYC office

  • Experience working with marketing automation platforms, such as customer.io
  • Experience with analytical problem solving, quantitative analysis, and communicating findings to senior management
  • Expert written skills and ability to produce own content
  • Excellent organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for diverse audiences
  • Background in creating reports and presentations showing conversion results

Nice to Have

  • Proficient in basic HTML and CSS
  • Previous experience with healthcare or health tech
  • Background in direct marketing, with a deep knowledge of email marketing

Rightway Healthcare is proud to be an Equal Employment Opportunity employer. We consider applicants without regards to race, ethnicity, nationality, sex, age, religion, sexual orientation, gender identity, veteran status, marital status, physical or mental ability, or other protected classes under all local, state, and federal laws and ordinances.

© 2020 Rightway Healthcare. All Rights Reserved.
Download our free mobile app
Download our free mobile app
Google Play
Get it on
employees
App Store
Download on the
icon
healthcare

Engagement Marketing Manager

New York, NY

ABOUT RIGHTWAY

Rightway Healthcare was founded in early 2017 by a team of dedicated healthcare, business and technology leaders. Rightway is a technology platform that provides employees and their families with the support, information and advocacy they need to be better healthcare consumers. We combine a high-tech consumer portal with a high-touch dedicated concierge environment to provide consumers with the same level of support and guidance they would receive if they had a doctor in the family. We are focused on personalization, implementation, advocacy and results. Rightway works with employers from 100 – 25,000 employees to provide an ecosystem of healthcare navigation for employees. We are committed to generating high member satisfaction scores, industry leading engagement and a quantifiable ROI for every employer. Our approach is rooted in analytics and guided by a bottom-up understanding of a population. Rightway is privately financed, having raised over $30mm to date from investors such as Thrive Capital. It is headquartered out of New York City, with new offices in Hudson Yards.

RESPONSIBILITIES

  • Responsible for executing on engagement KPIs
  • Work with Customer Success team to onboard all new clients
  • Create and execute member-facing email campaigns
  • Conduct data-driven business analytics to develop strategy and optimize campaigns
  • Create original written content and member communications
  • Identify opportunities to drive product growth and user engagement, and develop data-driven recommendations for product team
  • Manage successful product launches by supporting the go-to-market strategy of new product segments and features, including positioning, messaging, and demos
  • Produce client marketing assets and collateral such as written case studies and video testimonials
  • Plan and execute on-site engagements at client sites

REQUIREMENTS

Need to Have
  • Bachelor’s degree
  • 2+ years work experience, with a preference for experience in Marketing or a customer-facing role
Must be able to work in NYC office
  • Experience working with marketing automation platforms, such as customer.io
  • Experience with analytical problem solving, quantitative analysis, and communicating findings to senior management
  • Expert written skills and ability to produce own content
  • Excellent organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for diverse audiences
  • Background in creating reports and presentations showing conversion results
Nice to Have
  • Proficient in basic HTML and CSS
  • Previous experience with healthcare or health tech
  • Background in direct marketing, with a deep knowledge of email marketing
Rightway Healthcare is proud to be an Equal Employment Opportunity employer. We consider applicants without regards to race, ethnicity, nationality, sex, age, religion, sexual orientation, gender identity, veteran status, marital status, physical or mental ability, or other protected classes under all local, state, and federal laws and ordinances.